What’s in a name?

What’s in a name?

What’s in a name? What’s in a phrase? Research evolves.  When little has been written of a topic, and present day researchers are dependent on the clues that are found in disparate primary sources and buried in archives across a vast country, as well as...
“Beauty is Duty”

“Beauty is Duty”

As I research Canadian women’s lives on the homefront during WWII, I am conscious of the words that were used to inspire, encourage, and sell to them.  These three ads from Chatelaine magazine in 1942 are great examples. “I pledge myself to guard every bit of Beauty...
“Guard charm every day”

“Guard charm every day”

Alas, Jim sent a telegram, but did not say ‘Love, Jim’ – just signed off ‘Jim’.  What could this possibly mean?  According to this advertisement in the April 1940 issue of the Canadian Home Journal, “Men grow neglectful when wives grow careless”.  In this case, Betty...